“In order to provide value, you have to understand the people you’re selling to.
“That’s where ExecutiveXchange is so instrumental for us: understanding the people.
It allows us to learn more about them, what they want and need, put a face to the name and demonstrate that we’re people, too. You have to know and actually care about the people on the other side of the table.”
Brandon Franks, Director Of National Accounts for Goodman Manufacturing