What Is An Xchange?
You are charged with leading innovation and shaping the ideas that will ensure your company’s ongoing success. But immediately, you run into a problem: noise. All the emails, all the phone calls. You could do nothing else all day, and you still wouldn’t get through them all. What’s worse, you wouldn’t get any closer to accomplishing your goals either.
The thing is, within that noise, there are some solutions and partners that are perfect for your company. But how do you find the time and resources needed to vet all of these potential partnerships when your plate is already overflowing?
That’s where we come in.
How It Works
WE BRING FORWARD-THINKING
LEADERS TOGETHER.
We invite executives to attend our Xchanges who are open to and have a need for new solutions. Then, we seek out suppliers whose product/service offerings match our executive attendees’ needs.
WE CREATE AN ENVIRONMENT FOR EFFICIENT BUSINESS DISCUSSIONS.
We prepare each company for strategic, mutually-beneficial conversations beforehand so each meeting is focused and efficient. Onsite discussions are held in private meeting suites to eliminate distractions and ensure confidentiality.
WE GIVE YOU THE TOOLS YOU NEED TO MOVE FORWARD.
Our process doesn’t end when the Xchange does. Afterwards, we provide personalized feedback from each meeting to make sure action items take shape and partnerships continue to develop.
Core Xchanges
Our core summit model, executed in numerous verticals, include 25-40 companies on each side, buyers and suppliers. Each company commits to sending senior level executives for their one-on-one meetings.
No more than 3 suppliers in a single category
Senior level execs
1:1 confidential meetings
Networking/education sessions
ExecutiveXchange (EX)
A more targeted partnership-building opportunity, the EX model is a smaller version of the core Xchange. At a minimum, brings together 10 key categories of non-competitive solution providers, who each bring one key client/buyer as their guest.
Each supplier has the opportunity to meet with the majority of the buyer executives
1:1 private 50-minute meetings
Private outings for sponsors to spend quality time with their guests and build their strategic relationships
Tradeshow Producer Partnership Program (TP3)
The TP3 Leverages an existing key buyer program (or we can help you create one) to deliver an onsite one-on-one meeting program at a trade show or conference.
Amplifies attendee experience at an existing event
Helps attendees negotiate a large and complex show floor
Boosts sponsor ROI
Increases event attendance
Differentiates your event
Additional partnership opportunities
Private Xchanges
What if you want to move your whole company forward at once?
Maybe you're ready to get all of your senior decision-makers together for strategic meetings with potential partners, or perhaps you need to bring together all of the manufacturers you represent with the end users you serve.
A private Xchange might be the answer. We work directly with individual companies to create custom, private Xchanges that identify potential strategic partners to address a company’s entire strategic plan at once.
Custom Research
Strategic insight is at the heart of what we do.
Our clients attend Xchanges (or create their own through custom Xchanges) because they understand senior-level strategic partnerships, with their suppliers & solution providers, give them the unique insight needed to lead and shape their industries.
But sometimes, you require further insight: into customer experience, into emerging trends, into your internal team perceptions.
Whatever your need or goal, we can use our proprietary research methods and our network of experts to create a custom research program to create a clear picture of the insights that can guide your strategic direction.