In the late 90s, VerticalXchange founder and CEO Greg Geisler noticed something: trade shows were fading.
During the last years of his 19-year tenure as the president of Champion Productions, creator of the Strictly Business Expo computer trade shows, Geisler was watching attendance dwindle, specifically at the top end of the marketplace- the senior most executives representing the largest firms stopped attending. The market was changing, and Geisler knew a new solution was required. The longtime trade show veteran sold Champion Productions and went to back to the drawing board.
Geisler first sought the input of 50 chief information officers at mid-sized and larger companies who told him that they had specific needs that trade show vendors simply weren’t meeting. Also, the staff representing trade show vendors was rarely senior management, which added several unnecessary steps to the sales process before real action could be taken. Senior level decision makers were busier than ever with smaller support staffs; they didn’t have time to waste on a shotgun problem-solving approach. They wanted a laser-focused search, coupled with private meetings with senior management, but at the time, that simply didn’t exist.
VerticalXchange was the answer.
VerticalXchange turns the traditional trade show concept around, putting the buyer at the center of the process. After getting to know client challenges, we scour the globe for the ideal solution providers to meet each client’s specific needs and then bring the senior management from both client and solution provider firms together for a series of confidential meetings that result in actual solutions rather than a stack of business cards.
Today, VerticalXchange is the elite business matchmaker. Each year our team helps top tier companies in numerous vertical industries streamline their solution acquisitions process, allowing them to leap over challenges that would have created stumbling blocks in the trade show days. Since 2001, VerticalXchange has created more than 100 eXchanges for its clients, representing millions of dollars in revenue both saved and created. Our proprietary process builds more than just products or services; it builds relationships that change industries—and in record time. When it comes to success, every minute and every dollar counts. That’s the true bottom line.
Sales & Marketing Support Coordinator
Client Development Manager
LeAnn Koenig Olson
Director of Operations
Juli Anne Patty
Chief Marketing Officer
Partner/Director of MechanicalXchange
Business Development Manager